The story behind Luiselli's novel is almost as compelling as the work itself. The novel began as a commissioned work for an art gallery owned by a juice company outside of Mexico City. Luiselli's work was to be included in the catalog of an exhibition and she chose to write a novel in installments. The installments were then read and discussed by the juice factory workers, and in turn Luiselli incorporated their feedback into her narrative. This shared work became the story of Gustavo "Highway" Sánchez, a wheeler-dealer auctioneer.