Thursday, September 14th 6:31pm
While researching for his New York Times bestseller Fat Chance, Robert Lustig made a discovery that reaches even beyond the politics of food. Our seemingly “innocent” addictions are far from innocent—they are biochemical, and they are damaging our brains and bodies. If we can’t put down our sodas or our phones, it’s because Big Business is deliberately manipulating our behaviors to keep us hooked—to our detriment, and to their profit.
With his trademark wit and incisiveness, Lustig explores our temptation to indulge in everything from sugar and drugs to social media and pornography. In doing so, he not only reveals the science that drives our addictive states, he points his finger directly at the corporations who deliberately create them and the government actors who facilitate the plot. He also offers solutions to defend ourselves, and to pursue our own happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture at large.