Wild Ride by Adam Lashinsky

Wednesday, September 13th 6:30pm

In conversation with POLITICO's chief economic correspondent Ben White.

A veteran Silicon Valley reporter unveils the inside story of Uber’s bid for global domination—and what it means for the rest of us.

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth and condemned for CEO Travis Kalanick’s ruthless pursuit of success at all cost. Despite the company’s significance to the future of the access economy and the mobile revolution, and the battle for global dominance that Kalanick is waging against politicians and taxi companies all over the world, the real story behind Uber has never been told. It’s a story that start-up founders, executives of traditional businesses, tech-savvy readers, and drivers and riders alike will find riveting.

Adam Lashinsky, veteran Fortune writer, author of Inside Apple, and one of the best-known journalists in Silicon Valley, traces the story of Uber’s rapid growth from its murky origins to its CEO’s ethically dubious practices, to its plans for expansion into radically different industries. The company is fighting local competitors and lawmakers for markets around the world; it has already faced riots and protests in cities like Paris, Mumbai, and Mexico City. It has also poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it’s working so hard to recruit now.

Ben White is POLITICO Pro's chief economic correspondent and author of the "Morning Money" column covering the nexus of finance and public policy. Prior to joining POLITICO in the fall of 2009, Mr. White served as a Wall Street reporter for the New York Times, where he shared a Society of Business Editors and Writers award for breaking news coverage of the financial crisis.